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Courses

  • User Interface For Cellular Applications (10218)
    • תקציר הקורס:

    Abstract:

    The mobile market, including cellphones, tablets, smart watches and smart cars have become an indispensable part of our lives. The computational power and complex sensors of mobile devices enable simultaneous completion of tasks in different interfaces

    including voice, text, motion, touch, typing, tapping, etc.

    Planning and implementing mobile user interfaces based on

    user requirements and an analysis of the required tasks require

    sophisticated and comprehensive knowledge and understanding

    of all mobile interface components.

    The course will include discussion of the mobile world from the technological aspects, the design aspects and the marketing and business aspects.
  • Workshop: Hands On Digital Products Entrepreneursh (10231)
    • תקציר הקורס:

    Abstract:

    Entrepreneurship in the digital age requires to understand and verify market need,

    know how to create a market research, develop an MVP and evolving prototype methodologies,

    go to market plan, choose a business model, raise funds and focus on data driven marketing.
  • Introduction To Marketing (40109)
    • תקציר הקורס:

    Abstract:

    The course presents a framework for analyzing marketing problems and identifying alternatives to solve them and provides basic, theoretical and applied knowledge in understanding the modern world of marketing and how it is managed in organizations in a holistic manner. The "marketing language" will be presented through a review of basic concepts and processes, while referring to the micro environment (which includes customers and competitors) and the macro environment (which includes external influences of various types).
  • Human-Computer Interaction (40220)
    • תקציר הקורס:

    Abstract:

    The course provides tools for planning, designing, implementing and evaluating human-computer interfaces from the user's point of view with an emphasis on understanding his psychology. In the course, they will learn approaches to interface design with a deep understanding of the user's needs, techniques for examining the usability of the interface and methods for evaluating its quality. The course includes the study of theoretical material combined with familiar interface examples that are in daily use and practical high school work, designing and implementing a user interface in dedicated software for building a prototype.