The course provides a framework for analysing marketing problems and identifying alternative solutions, while offering fundamental theoretical and practical knowledge for understanding the modern marketing landscape and its holistic management within organizations. Throughout the course, the “language of marketing” will be introduced through an overview of key concepts and processes, with attention to both the micro environment (including customers and competitors) and the macro environment (including various external influences).
The course offers an in-depth understanding of the world of digital marketing in social networks, including basic theory and practical tools for evaluating campaigns. Participants will receive tools for evaluating success and failure in campaigns, and will experience a practical project that simulates the work of a marketing analyst. In addition, the course will expose the students to how to manage campaigns and a career in the field.
