Abstract:

Project management today is a complex task, requiring institutionalized and sophisticated tools, which include aspects of content planning, quality, schedules, resource allocation, and costs. With the help of tools such as MS-Project for advanced management of schedules and Monday for managing teams and tasks in a collaborative way, students will learn more efficient ways to manage projects.

The field of project management is developing at a fast pace with high market demands for optimal planning and control. Many organizations are adopting computerized tools and methods, including AI, which enable accurate management and optimization of resources. The international standardization in the field, such as PMBOK, provides a structured framework for project management, and helps support managers with tools for informed decisions and higher efficiency. The program is aimed at imparting tools and learning how to use them in management contexts, with an emphasis on integrating modern technologies to optimize processes and generate insights in real time.

As part of the course, the students will be required to write an initiation document for the project, which will be submitted personally, using AI capabilities for definitions, planning, forecasting and control. In the second part of the course, project teams will be assigned to carry out project characterization, based on the initiation documents they will receive. The teams will be required to write a characterization document, present it in class and give a peer evaluation to the presentation of other groups, based on defined criteria.

Abstract:

An introduction to Customer Relationship methods - past&present . We will get to know the tecnologies that enables the best CRM concepts to be implemented in organizatios .