The course aims to acquaint students with the fundamental principles of strategic management – both theoretical and practical ones. Along the course, the evolution of the pertinent theories will be presented, and students will be exposed systematically to the questions and challenges senior management face - with regards to strategy formulation and implementation. Main topics to be covered include: decision making in business organizations, principles of strategic planning under various market and business settings, establishing business ventures – both independent and within existing organizations, and strategic considerations in the international environment
The course presents a comprehensive approach to establishing a technology-oriented startup, with special emphasis on its initiation stage. During the course, the students will be exposed gradually and systematically to practical challenges related to establishing a startup and developing an accompanying full-blown business plan, based on the theoretical principles and knowledge studied in the class.
The program is delivered over two consecutive semesters (introductory and advanced) and presents a comprehensive approach to entrepreneurial activity, either within an existing organization or through a technology startup. Across the two semesters, students acquire the basic knowledge and skills needed to initiate entrepreneurial activity, including technological, marketing, human-resource, agility, and other business aspects, while examining key dilemmas entrepreneurs face. This first course focuses on venture formation, validation of the technological and business idea, and raising the initial financing required to begin operations.
The program is delivered over two consecutive semesters (introductory and advanced) and presents a comprehensive approach to entrepreneurial activity, either within an existing organization or through a technology startup. Across the two semesters, students gradually acquire the basic knowledge and skills needed to manage entrepreneurial activity, including technological, marketing, human-resource, and other business aspects, while examining key dilemmas entrepreneurs face throughout the venture lifecycle. This course (the advanced course of the two) focuses on the stage in which the venture has already been established and has been operating for some time, its products are approaching maturity, and interaction with the market and competition becomes its central challenge.
