Abstract:

The role of a product manager is one of the highly desired ones in the high-tech industry. In a research conducted by LinkedIn, the ‘product manager’ and ‘product owner’ roles were ranked high in the top 15 most wanted occupations, with a 30% rise in demand for product managers year over year.

What is this halo that surrounds this role, what exactly does a product manager do, and how to become one?

In this very thorough academic course the students will learn why everyone want to become product managers, what it means to be one, and why this role is so crucial. What are the required skills and traits,

what are the tools and models, software packages, systems and practices that the PM uses. We will review the wide range of responsibilities and identify the difference between an inbound and outbound product manager.

At the end of the course one will be able to explain and practice all the following steps and tools that the PM uses throughout the product life cycle, from inception through design, build, test, launch, maintain and end-of-life:

Market research, user research, KPIs, Product backlog, epics and stories, prioritization models, testing and validation, MVP, usage scenarios, persona, customer journey, wireframe, prototype, growth, user testing, product market fit, user feedback, SaaS metrics, build-measure-learn, 5-why, design, usability, user experience, growth hacking, localization, legal and regulation, marketing and product marketing,

product launch, measuring success.

We will review many real-world products and analyze product management decision making and obstacles handling.

Abstract:

The role of a product manager is one of the highly desired ones in the high-tech industry. In a research conducted by LinkedIn, the ‘product manager’ and ‘product owner’ roles were ranked high in the top 15 most wanted occupations, with a 30% rise in demand for product managers year over year.

What is this halo that surrounds this role, what exactly does a product manager do, and how to become one?

In this very thorough academic course the students will learn why everyone want to become product managers, what it means to be one, and why this role is so crucial. What are the required skills and traits,

what are the tools and models, software packages, systems and practices that the PM uses. We will review the wide range of responsibilities and identify the difference between an inbound and outbound product manager.

At the end of the course one will be able to explain and practice all the following steps and tools that the PM uses throughout the product life cycle, from inception through design, build, test, launch, maintain and end-of-life:

Market research, user research, KPIs, Product backlog, epics and stories, prioritization models, testing and validation, MVP, usage scenarios, persona, customer journey, wireframe, prototype, growth, user testing, product market fit, user feedback, SaaS metrics, build-measure-learn, 5-why, design, usability, user experience, growth hacking, localization, legal and regulation, marketing and product marketing,

product launch, measuring success.

We will review many real-world products and analyze product management decision making and obstacles handling.