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Courses

  • Seminar in Information Systems and Smart Industry (40001)
  • Introduction to Information Systems (40006)
    • תקציר הקורס:

    Abstract:

    The course provides students with an understanding of the relationship between information systems and organizational performance. As part of the course, the students will learn the goals of the organization in the use of information systems, the various environments in which the information system operates, computer technologies, achieving operational excellence in the organization while utilizing the information systems, developing new products and services in the organization, developing the organization's customer and supplier relationships through information technologies, improving decision-making processes in organizing and achieving competitive advantages. The course includes examples of organizations and the use of these systems and tools.

    The study format includes face-to-face lectures as well as the presentation of examples from the world of computing. As part of the course, the students will be required to read relevant chapters and articles that will present real events of organizations. In addition, students will be required to submit practice assignments during the course. Assignments will be submitted in a model and not by email. An assignment that is submitted late or by e-mail will not be checked. Each session will last 2 hours and will be given as a frontal lecture. The students will sometimes be asked to go through the reading (or viewing) materials in the course syllabus in preparation for the lecture sessions, which will include the presentation and analysis of examples from articles or cases.
  • Organizations in the Digital Era (40010)
    • תקציר הקורס:

    Abstract:

    Course structure

    The course consists of lectures in which theoretical and applied aspects will be presented through the analysis of events, articles, films and simulations.
  • Introduction to Business Analytics (40011)
  • Project Management (40108)
    • תקציר הקורס:

    Abstract:

    Project management today is a complex task, requiring institutionalized and sophisticated tools, which include aspects of content planning, quality, schedules, resource allocation, and costs. With the help of tools such as MS-Project for advanced management of schedules and Monday for managing teams and tasks in a collaborative way, students will learn more efficient ways to manage projects.

     

    The field of project management is developing at a fast pace with high market demands for optimal planning and control. Many organizations are adopting computerized tools and methods, including AI, which enable accurate management and optimization of resources. The international standardization in the field, such as PMBOK, provides a structured framework for project management, and helps support managers with tools for informed decisions and higher efficiency. The program is aimed at imparting tools and learning how to use them in management contexts, with an emphasis on integrating modern technologies to optimize processes and generate insights in real time.

     

    As part of the course, the students will be required to write an initiation document for the project, which will be submitted personally, using AI capabilities for definitions, planning, forecasting and control. In the second part of the course, project teams will be assigned to carry out project characterization, based on the initiation documents they will receive. The teams will be required to write a characterization document, present it in class and give a peer evaluation to the presentation of other groups, based on defined criteria.

     

    The course focuses on knowing basic concepts from the world of project management, while learning methods for managing, monitoring and controlling projects. In addition, it demonstrates advanced approaches and techniques, including AI integration, that help project managers succeed and implement advanced processes.
  • Crm (40222)
    • תקציר הקורס:

    Abstract:

    An introduction to Customer Relationship methods - past&present . We will get to know the tecnologies that enables the best CRM concepts to be implemented in organizatios .

    Special emphasis will be placed on the circle of life - potential customer till becoming a recomending customer.
  • Project and Systems Management (66007)
    • תקציר הקורס:

    Abstract:

    In the current technological era, intra-organizational entrepreneurship and professional project management form the main growth lever of various organizations. Engineers and managers are required to initiate and promote new ideas while analyzing the internal and external customers' needs. Project managers and engineers require to develop entrepreneurial abilities, and soft management skills, in addition to mastering control and monitoring tools for various projects.

    As part of the course, we will present advanced topics in project management: internal organizational innovation, leadership, change management, quality, stakeholder management, project communication, outsourcing, project contract management, development models, organizational politics, portfolio management, and more. As part of the curriculum, the use of AI systems will be integrated, according to the changing needs of the various processes and the appropriate purpose.

    As part of the course, each student will perform an analysis exercise that combines the definition of requirements and an analysis appropriate to the needs that will be defined. The project in the course will be based on a topic proposed by a team, which will be approved by the lecturers. As part of the requirement, each student will be required to submit a peer evaluation document for the other projects that will be presented.
  • Planning and Managing Customer Experience in the Digital Era (66109)
    • תקציר הקורס:

    Abstract:

    In order to exist in the changing world, organizations are required to go through changes in business processes with an emphasis on change while relying on digital tools. The students will learn to recognize in the course tools for managing and improving the customer experience while looking at their correct use so that they support the change that organizations want to lead and the ways of measurement over time, to ensure success. A positive customer experience becomes a differentiating factor between businesses, and the one that can ensure the satisfaction of the customer to the point that he becomes a recommender. Many times, the transition to a more digital world, combined with an optimal customer experience, holds advantages for organizations also in terms of operational efficiency.

    Defining the right indicators, and integrating the measurement capabilities throughout the projects, will lead to the change that organizations want to achieve.

    As part of the course, the students will be presented with the tools and processes through which they will be able to plan the implementation of customer experience and digital transformation in the organization. As part of the course program, the students will be required to present a customer journey and process analysis, as an individual work and based on them, in accordance with the work teams, to select an existing process in the organization, to present a plan for changing the process, supporting tools and metrics, when each team will present it to the class and later submit it as a final project. The teams will be required to summarize the other projects and give them an evaluation, based on an indicator, which will be submitted as part of the project.